Ruba zai biography of mahatma
Covered-up chic: Big brands are waking up to modest fashion...
How the Hijab Has Grown into a Fashion Industry of its Own
Ruba Zai, an Afghanistan-born, Netherlands-based student, began blogging to share with other Muslim girls and women how she styled her headscarf. The year-old, who now blogs full time and boasts a following of over a million Instagram followers, spoke to the state of the industry recently, saying: “I just couldn’t relate at all to the clothes you see from the mainstream brands.
Ruba zai biography of mahatma
When we first started talking about our style on social media, there was no interest in the fashion world in this group of people.&#;
Zai&#;s take on the matter has not fallen on deaf ears. Big brands are starting to wake up to the call for garments that cater to Muslim women, and modest fashion &#; once merely a niche market &#; is slowly making its way into mainstream fashion.
From Paris-Based high fashion designers to fast fashion retailers, brands are taking steps to court millions of Muslim consumers by way of ank