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    • J. Walter Thompson

    For the businessman, see James Walter Thompson.

    Advertising company

    J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson.[1] The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J.

    Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.[2][3][4] In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML.

    This took effect on January 1, 2024.[5]

    History

    Pre-James Walter Thompson

    J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States.[6] Founder William James Carlton started selling advertising space